Give it a debut.
Product assets into campaign concepts.
Turn brand assets into a consistent video presence. One workflow to plan, create and publish, with the team in control.
Keep assets, tone and approved claims together.
Build a story from brand assets, campaign goals and approved materials.
Open with a clear product moment.
Focus on one approved feature.
Close with a call to action.
Compose the cut. Refine the details.
Keep approved videos and channel-specific messaging in one publishing plan.
Read the response. Make one change. Compare the next cut.
Product firstKeep the intro short.
Compare the next result. Keep what works.
Co-founder CEO & CTO
Co-founder CMO
Compare annual production costs, team time and output.
100% spend replaceable · 35% time retained
Count finished videos once, even when published on several platforms. Enter only production costs allocated to video, including editing and revisions.
Coordination covers briefs, approvals and scheduling. Use the full hourly team cost and exclude time already counted in production.
The model selects the lowest subscription cost for the target, including extra videos. Freed team time is capacity, not necessarily a cash saving. Revenue, shooting, onboarding and transition costs are excluded.
This is an editable planning estimate, not a quote or guaranteed result. All amounts are in EUR.
Includes team time, not just cash spend.
Optional: use figures from your own analytics. This estimates gross revenue associated with the output gap. It is kept separate from cost savings and is not a forecast or profit.
Scenario arithmetic: unpublished videos x views x click rate x conversion rate x conversion value. Additional videos may perform differently. Costs of goods, fees, attribution and audience overlap are not included.
Monthly plans used in the calculator.
A workflow to improve, a question to explore, an idea to share. Tell us what you have in mind.
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